As a mum of 3, I have learned how to become a super hero. Whilst there is a baby demanding a feed, there is also another child announcing starvation if not fed immediately or declaring an enormous school project that must be handed in the following day! Getting fully dressed by midday was miraculous and if I managed to brush my teeth - wow, what a bonus! I can honestly say ‘I’ve been there, done that and got the T-shirt’. I could relate to mums struggling with a heavy car seat (piccolo), babies protesting in public areas & seeing parents’ frustration when their child wanted to be carried on the hip. Not forgetting the immense strain all of the above put on our bodies.

After making a carrier for my son, life changed for the better. He was firmly attached and it felt good. He was where he wanted to be & I could get things done. He has never been a very good sleeper (not even now at 17 months), but 2 minutes in the pouch sling, still guarantees a trip to the Land of Nod. Phew!

Rhubarb & Custard was established towards the end of 2006 after many requests for the pouch sling I designed for my baby, came from friends and strangers. I am completely in love with my work & very passionate about the babywearing philosophy. It has taken me a little while to get things right, but I am proud of my pouch sling and other products. Our products are stylish, easy to care for and completely practical.

Rhubarb & Custard - making life easier & strengthening the bond between your baby and you.

Emilia